"With Steam, our first sale was 25 percent off, and it generated around three times the daily revenue while it was going on," explained Ron Carmel, co-founder of World of Goo developer 2D Boy.
This quote outlines that dropping a games price by as much as 25% can help generate much more revenue on a daily basis.
This following extract from the article goes on to explain how a game on the iStore was boosted into the 2nd best selling app simply by dropping its price from$2.99 to $0.99.
One of the more recent success stories is a game called Trainyard. The puzzle game quickly skyrocketed up the App Store charts back in October thanks to a combination of factors. Trainyard was Apple's featured game for a week and even managed to climb into the top 50 paid apps chart. With the increased visibility, sole developer Matt Rix decided to reduce the price on the game, dropping it from $2.99 to $0.99. Two days after lowering the price, Trainyard became the second best selling paid app, even temporarily overtaking the indomitable Angry Birds.
Ultimately I believe that pricing can make or brake an indie titles success and this must hgave some form of negative impact on the gross revenue . However the size of the development teams in comparison to those making triple A titles means that although units are not sold for the same price, each employee receives more of a share.
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